Social Sherpa

Lead value calculator

Move the sliders to see your estimated monthly revenue and profit.

£3,050

What you earn from a typical completed job.

35%

Your gross margin after materials, labour and other job costs.

25%

The share of enquiries that turn into paying customers.

20

The enquiries you expect at the advertising budget shown.

Expected new customers
5
Monthly revenue
£15,250
Total monthly investmentService fee + advertising
£2,500
Profit after marketingGross profit less total investment
£2,837.50

Profit shown is after job costs, advertising and the service fee.
Before other business overheads and tax.

Illustrative figures. Adjust the sliders to reflect your business.

Total monthly investment

£2,500

Advertising + service fee

Monthly gross profit

£5,337.50

After job costs, before marketing

Return on investment

2.14×

Gross profit ÷ total investment

£2.14 gross profit for every £1 spent. 1× covers your marketing costs.

3 jobs needed to cover your monthly investment.