Social Sherpa

Lead value calculator

Set your lead target or advertising spend to see your expected revenue and profit.

£3,050

What you earn from a typical completed job.

35%

Your gross margin after materials, labour and other job costs.

25%

The share of enquiries that turn into paying customers.

20

Move this to adjust your advertising spend, or edit the spend directly.

£1,500 advertising spend at £75 per lead.

Advertising cost per enquiry, excluding our fee. This is a planning assumption; use your recent campaign average.

Expected leads per month£1,500 ÷ £75 per lead
20
Expected new customers
5
Monthly revenue
£15,250
Total monthly investmentService fee + advertising
£2,500

Forecast assumes the same cost per lead as spending changes. Actual results may vary.

Total monthly investment

£2,500

Advertising + service fee

Estimated monthly profit

£2,837.50

After job costs, advertising + service fee

Profit return on investment

1.14×

Profit ÷ total investment

£1.14 profit for every £1 spent on advertising and our service fee. 0× is break-even.

Profit is before other business overheads and tax.

3 jobs needed to cover your monthly investment.